Connecting with Customers on Facebook Takes Personality

Facebook is a place to connect with people. Real, living, breathing, actual people.  Even if you’re a business. 

It’s important that you be interesting and engaging with the people who have been kind enough to “like” your business page on Facebook.   And let’s be honest, how many times have you “liked” a business page only because a friend begged you to?  “Likes” are valuable so don’t take them for granted, start earning them.

By now you’ve heard that photos and videos are the best ways to get noticed on Facebook, but another way to ensure people stick around and read your news feed is to infuse personality into your posts.  Here are six ideas to help infuse personality into your company’s Facebook feed right now. 

1.     Celebrate birthdays, anniversaries and milestones.  Did the staff just sing Happy Birthday to Bob in Accounting?  Take a picture and post it on your page asking your followers to Like or Share to wish Bob and great birthday.  This also works for Kelly’s one-year anniversary as receptionist and the sales team closing a big deal. 

2.     Do you dress up for Halloween?  Let’s see those photos.  Add funny captions, promote who won a prize or ask your followers to guess who’s who.  You’re having fun at work so be sure to extend that good time to everyone on your Facebook page.

3.     Flyover trivia.  Make boring business travel fun by snapping photos from the plane and asking followers to guess what state you’re flying over.  You have a few hours to kill, why not use that time to create interesting content and conversations.

4.     Personality Test.  Post some traits and job duties to describe one of your employees and ask followers to guess the mystery person.  Extra points if you can use a photo of said staffer with the face blacked out. 

5.     Pets-onality.  I am sure that you have some folks in your company who talk about, spoil or bring their pets to the office, so give them a little face time on your newsfeed.  Pets do very well in social media!

6.     Community Events.  Are you participating in a 5k or a food drive to support a local organization?  Shout that good news to the world (your Facebook world!)

Okay those were six ideas that I just thought of off the top of my head.  The point is to have fun and invite your Facebook followers to join in that fun.  I am sure you can come up with at least 5 more so let’s hear them.  

And, while I wrote this blog specifically about a Facebook company page – you should be able to incorporate these ideas into any social network in which you currently reside.  Have fun!