Chronic Tacos. To me, this does not sound appetizing. The first time I ever noticed Chronic Tacos was on a billboard on PCH that pointed to the joint across the street.
Thematically, this restaurant confuses me. Because of the stylistic choices for the font and design, I never thought of it as a restaurant even though the word 'tacos' is easily seen. Once I realized it was a restaurant, I had to go. The marketing was just too baffling to pass up.
Chronic Tacos' full name appears to be "Wee Man's Chronic Tacos," according to the sign on the door. The wee man in this case is a little person. I'm not sure what the politically correct term is these days. Regardless, this wee man can be found throughout the decor skateboarding and bursting through the menu in a wrestler-like fashion. The website for Chronic Tacos, unfortunately, tells nothing of his back-story.
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But it is apparent that he wants to get you jacked about his tacos. So, is it working?
This idea being somewhat novel, I guess it worked on me. But really, it only got me through the door because I thought it stylistically bizarre-- not because I wanted to eat tacos that were described as "chronic." In fact, quite the opposite.
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The strange thing about Chronic Tacos is that it looks like a combination of a skateboard shop and a taco place. Or maybe a skate shop that happens to sell tacos. The color palate consists of black, red, and gray. It feels so much like a skate shop that you half expect to smell B.O. walking into the place.
Surrounding the seating area of CT are a good deal of large, flat screen TVs… all playing the movie Rocky. It was perfect. I was in bro central, and to be honest, I felt out of place.
This Chipotle-for-Brahs also contains a bar ripe with the cheapest beers one can imagine on tap. You can also buy by the pitcher, a unique selling point, it seems, for this niche Mexican restaurant.
As far as the food goes, the fish taco was pretty decent and the carnitas taco, respectable. But at the end of the day, eating here is definitely all about the atmosphere.
