Business & Tech

'Tis the Season for Christmas Tree Sales

Christmas tree lots in Redondo Beach and the surrounding area are open for business.

With the Thanksgiving holiday complete and Christmas less than a month away, Christmas tree lots have sprung up around Redondo Beach this week offering trees of all shapes and sizes.

At the Cherry Creek Farms tree lot in the parking lot of the North Torrance Shopping Center on West 190th Street, a crew of four was setting up trees well into the night Sunday. The lot received almost 1000 trees on Thursday for the Christmas season.

"It is a lot of hard work, but it is fun," said Bob Brantt, one of the workers at the lot. "You work the tree lot, you kind of get in the spirit," he said.

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Brantt said that last year, the lot sold out of trees almost a week early—something he credits to the freshness of the trees on the lot. 

Cheery Creek's trees were cut down the Monday before Thanksgiving in Oregon and were on the lot by Thanksgiving Day. "These trees will last way after New Years," said Brantt.

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Co-worker Andrew Ramaglia also credits his lot's success to a loyal group of customers that come back year after year. "We have built a pretty good rapport here," he said, also admitting that Christmas trees are an easy sell. "When it comes to Christmas trees, they pretty much sell themselves," he said, laughing.

Down the road at in Redondo Beach, owner Teresa Seprato also relies on a dedicated group of customers who have been coming to her nursery for years. Her grandfather started selling trees on the lot almost 60 years ago.

"We have been doing it for quite a while," said Seprato, while standing amongst a group of Nordman Firs.

Getting Christmas trees off the truck and ready for display has become a family tradition at Peter's Garden Center, with each generation helping out in some form. The adults unload the trees, and the younger kids make sure each tree has water in its stand.

Seprato says her trees have an advantage because of the care they receive while on display in the nursery. Trees stay under shade at all times, are never kept wrapped up, and are constantly watered.

"The people that are sincerely into their garden will come here," said Seprato.  "We have a lot of regulars we are very grateful for," she said.


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