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Whip Up Fun With Kidgits Club's Super Duper Lil Chefs at Del Amo Fashion Center

Simon Property Group, Inc. (NYSE:SPG), a leading global retail real estate company, is stirring up tasty fun for families as Simon Kidgits Club Super Duper Lil Chefs makes its annual appearance at Del Amo Fashion Center on Saturday, May 31 from 10 a.m. to noon in JoAnn’s Court. Lil Chefs events are being presented at approximately 100 Simon® shopping centers nationwide to get kids learning about the craft of cooking and having fun with food. 

The hands-on atmosphere of Simon Kidgits Club Super Duper Lil Chefs will engage both parents and children in exploring the endless imaginative possibilities of pairing creativity with cuisine. The event menu offers a variety of food-focused festivities ranging from cooking demonstrations to etiquette lessons and craft-making with meal items. Other food-inspired activities include a demonstration scheduled for 10:30 a.m. to 11:30 a.m. from Cookin Stuff in Torrance, which will focus on using gadgets, creating healthy foods and making healthy snacks. The event is free and open to the public, however Simon Kidgits Club Members will receive a free Kidgits pizza plate and pizza cutter, while supplies last!

Additionally, Simon Kidgits Club® is teaming up with Lil Chefspresenting sponsor Warner Bros. Home Entertainment for the launch of Sophia Grace & Rosie’s Royal Adventure, coming to DVD, Blu-ray™ and Digital HD Tuesday, May 20. The super-cute, talented two-some of Sophia Grace and Rosie sang and danced their way to stardom on The Ellen DeGeneres Show, and now families can see the little, lovable performers in their first original live-action movie. As part of the celebration, children can participate in a Tiara decorating craft.  

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Also as part of Lil Chefs events, kids are encouraged to help those in need by bringing a non-perishable food item to Del Amo Fashion Center to be donated to Second Harvest Food Bank, a local hunger relief organization. 

“Simon Kidgits Club provides the community ongoing opportunities to enhance the shopping experience at Simon properties,” said Jayne Stilson, assistant vice president of business development for Simon Brand Ventures, the business-to-consumer division of Simon Property Group. “Lil Chefs events are designed to immerse families in discovering that enjoying food doesn’t have to be limited to meal time and make visiting the mall an even more memorable experience.”

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The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3 to 8. Since 2003, the Simon Kidgits Club has kept children and parents alike amused with various events and activities while providing incentives for club members, such as special offers, rewards and games. Simon Kidgits Club programs have engaged more than 1.8 million parents and kids since its inception.

Parents can also check out the progress on the complete transformation of Del Amo Fashion Center, which includes the brand new garden-like Patio Cafes dining pavilion, as well as the upcoming creation of a new state-of-the-art two-level mall, new entrances, landscaping, flooring and lighting upgrades, enhancements to the ambiance in the outdoor lifestyle village and a new Nordstrom slated to open in Fall 2015. 

For more information about the Simon Kidgits Club and Simon Kidgits Club Super Duper Lil Chefs events, visit Del Amo Fashion Center on Facebook at facebook.com/DelAmoFashionCenter, Twitter at twitter.com/delamofashion or Instagram at instagram.com/delamofashion. Check out a 3D architect rendering animation at youtube.com/watch?v=4jO0g8d8Kcs for a bird’s eye perspective on the future Del Amo Fashion Center once this transformational, property wide renovation is complete.

About Del Amo Fashion Center

Del Amo Fashion Center is the South Bay's retail destination for shopping, entertainment and dining. A complete transformation is underway at Del Amo Fashion Center, which includes a new garden-like dining experience called Patio Cafes, construction of a new state of the art two-level mall to connect the existing Macy's women's store with a new Nordstrom store, enhancements to the outdoor lifestyle village, additional parking capacity with a new 1,900 car garage, the addition of lush landscaping throughout the entire property, new informational signage, and improvements to customer circulation in and around the center. Completion of this work will be timed with the grand opening of Nordstrom in Fall 2015. Del Amo Fashion Center boasts more than 200 stores, including Macy’s, H&M, Anthropologie, Barnes & Noble, Coach, and more. Visit the outdoor promenade and enjoy dinner at Stacked or PF Changs before a movie at our 18 screen AMC Theater. The indoor mall offers fashion for women, men and children plus jewelry, footwear and electronics. Del Amo Fashion Center serves the nearby communities of Palos Verdes, Lomita, Long Beach, Los Angeles, Redondo Beach and Gardena. For a map and store listings, as well as directions, events and job listings, visit http://www.simon.com/mall/del-amo-fashion-center or call 310-542-8525. 

About Simon

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG).  Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual sales. For more information, visit simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year.  Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV and its affiliates have engaged in a number of consumer business initiatives, including the Simon Visa Giftcard® and the American Express®/Simon Giftcard; launch of Simon platform programs such as Simon dTour Live® and Simon Kidgits Club®; a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

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