City Moves Forward With Proposal to Rename Artesia Boulevard

Redondo Beach will host two meetings for people who wish to get information and give feedback on a proposal to rename Artesia Boulevard to Redondo Beach Boulevard.

FILE PHOTO: Artesia Boulevard. Photo credit Nicole Mooradian.
FILE PHOTO: Artesia Boulevard. Photo credit Nicole Mooradian.

The movement to change Artesia Boulevard's name to Redondo Beach Boulevard will take another step forward in the next week with a pair of informational meetings at the North Branch Library.

Currently, Redondo Beach Boulevard ends when it hits Redondo Beach at the South Bay Galleria. If the name change as proposed takes place, the stretch of Artesia Boulevard west of where Redondo Beach and Artesia Boulevards intersect would be renamed Redondo Beach Boulevard.

Councilman Pat Aust, who proposed the name change more than two years ago, has emphasized that it would "restore" the name of Redondo Beach Boulevard to that stretch of Artesia Boulevard.

The street was renamed Artesia Boulevard after Caltrans assumed ownership of it with the intention to extend the 91 freeway, according to Aust. Control of the boulevard was restored to the city some years later.

The proposed name change is part of an effort to revitalize the Artesia Corridor as part of the city's three-year strategic plan. The North Redondo Beach Business Association has also been a proponent of the idea.

"The restoring of Redondo Beach Boulevard is thought to be an opportunity to rebrand the street, increase its regional visibility and attract new patrons and businesses to one of the major arterial roadways in the South Bay," according to a notice from Redondo Beach Public Works Director Mike Witzansky. 

The two public meetings are scheduled for Thursday and Dec. 16. Thursday's meeting will last from 6-7 p.m., while the Dec. 16 meeting will last from noon through 1 p.m.

People unable to attend the meetings at the North Branch Library are invited to give feedback to Aaron Ledet in the city manager's office at 310-372-1171, ext. 2224. 


Bruce Szeles December 09, 2013 at 05:48 PM
When Artesia Blvd. got a face lift 10 years ago then CM Lou Garcia never listened to the suggestions made to put head in slant parking along the store fronts and get rid of the center island then slow down the traffic and create more of a Larchmont Village type of business district. What a surprise the city manager did not listen to the suggestions and sacrificed these businesses along Artesia to make a clear path for people traveling to the Galleria and the residents of Golden Hills and Hermosa traveling to the 405 freeway. Even though there is NO public parking like the Village and people travel at high rates of speed down the blvd. some business owners have created successful businesses that I've enjoyed for many years! Changing the name is a waste of time and money. If the city wants to put it's money where it's mouth is. They could create public parking. Put a REAL police substation on the blvd. and have the same amount of public safety officers patrolling as they do in the Village on a daily basis.
Boyd D. Baker December 10, 2013 at 10:37 AM
I like the idea to restore the name. Little things like that can add to an area's sense of place.
Bob Boren December 10, 2013 at 12:04 PM
Interesting. The stretch of Artesia west of Hawthorne used to be called Redondo Beach Blvd? How long ago was that? It's been Artesia as far back as I can remember being aware of this area. That would be back to the late 60s. I grew up in Torrance, but was in this area fairly often after I started driving in 1971. I moved here in 1978.
Kathy S. December 10, 2013 at 02:52 PM
Restoring Redondo Beach Blvd is the first step in revitalizing our area. This has been an idea started by the businesses not the city. The Lou Garcia/Artesia redo project held many public meetings but it was obvious from the beginning that he did not want much public input. And it appeared to have more to do with his legacy than with a benefit for the business community. This is evident in ignoring input on landscaping and then having to tear out of the first landscaping and those awful white crosswalks. But, even with these, there are some things that did make the blvd. more attractive and that is always helpful to the business climate. We also got the utilities to upgrade before we started construction. But, Bruce - did you really think that anyone would seriously consider slant parking on a major street? Do you see it on Torrance Blvd? Manhattan Beach Blvd? Rosecrans? Can you imagine backing out into that traffic at 5pm? It is our 'behind the building' parking problem (which can not be changed without a whole capital improvements change) to the ten fold!
Bruce Szeles December 10, 2013 at 05:56 PM
Kathy S.- Do I seriously think and advocate to make the business district on Artesia Blvd. a better area for business to thrive and be successful by calming the traffic and giving the area a "sense of place" just like Larchmont Village or the west end of Manhattan Beach Blvd. My answer to you is yes. I see what could have been and what still could be on Artesia Blvd. Behind the building parking was driven by city staff in planning to bring the store fronts closer to the street. In truth, if the sidewalks were wider and inviting without the WIND TUNNEL effect each time a car passes at a high rate of speed you could have an even better "sense of place" but changing a name is just not going to do it.
Bruce Szeles December 17, 2013 at 06:51 PM
According to a comment made by city staff to a resident that attended Monday's meeting. The unofficial poll by city staff is 40% for and 60% against the name change of Artesia Blvd. The question is will city staff now focus on efforts that will actually help the businesses on Artesia Blvd or will they try to ram this "non tangible improvement" through the approval process?
P Kane December 20, 2013 at 12:20 PM
Terrible and irresponsible waste of money. Changing a name does nothing towards improvement. Patrons shop where it is clean, attractive and safe. "Sense of place" seriously? What is the ROI on that? I have been a resident for 54 years and have yet to see or hear ideas or a vision to improve and beautify Artesia Blvd and North Redondo Beach. Maybe city members and Mr. Aust could take a stroll down Artesia and take notes. Observe the dilapitated condition of the N Branch Post Office for example. Or the many business with bars on their windows. What kind of image is that for our city? Money should only be spent on projects that actually improve and beautify our city.


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